This is very sleek and sophisticated merch, but…what does Monochrome even mean? What does it have to do with our boys? MORE INFO PLS HYBE!
Super nice merch for a popup I guess?? This whole thing remains a head scratcher, I’m gonna be honest.
I like the merch, but I don’t know how to relate this to bts haha i guess i’ll keep waiting for the explanation!
I’m struggling to see how this is related to BTS? I get that Hybe/BitHit have to think about their bottom line during this lull in activities, but this is all starting to feel like a bit of a reach (or elaborate social experiment?)
The merch is not bad. There are some cute items that caught my eye. (Ahem, candle I’m looking at you), but I’m don’t get why there is a merch for a pop up. Like is an exhibition? It’s not an album or a single. They also still have the eternal youth in the code form.
I feel like I’m missing something.
This woke me out of my 7th deep sleep
This looks nice but this whole thing is still deeply random. A crumb of context please bighit
If that ring isn’t etched with “Yoongi Marry Me” on the inside, I don’t want it 🤣🤣
I’ve been following along the whole time but I’m still so confused. What does this merch have to do with BTS?
I’m just confused lol.
I buy merch because it has sentimental value. It reminds me of an album, an era, an experience, the members etc
And then we have monochrome and it’s like…. Huh what is this supposed to mean or evoke? 😅
I want a ring but I don’t know if I want to fly to LA to get it
great gowns, beautiful gowns pt. 2
Looks really pretty! I like the padlock and the necklace. Is that toothpaste?
Why does it feel like they’re doing things in reverse order: merch first, song or album last?
Nothing makes sense
It’s classy and sleek…I only really like two items…but specific merch for a pop up? There has to be more to Monochrome/Eternal Youth. I mean I guess some of the merch looks like it could def be Mono inspired…idk. There has to be more than just a traveling pop up right?
I love when older artist just meet you where you are…like yes I would like a candle and I already spend a ton at bath & body so I’m sure I can swing this lol
Note: I’m only buying if it comes in eucalyptus, vanilla, fresh laundry or some spice scent lol like what does monochrome spell like?
Im still clowning myself that there is more to this……
It feel too elabrorate to just be a pop up store
Especially one with a concept like this that barely has relation to their previous group content, creating a new fake website with hints and puzzles for fans to figure out
Might check it out when it does come to LA on a weekend, likely going to be in Santa Monica or around Melrose again
ok so no photobook even?? this whole build up has been really strange, like the merch is fine but also nothing I’d be compelled to really buy….
and what was the point of all those birthday clues, memory clouds….like if they announced a bangbangcon type of thing, this would have made alot more sense than what this is turning out to be so far….
i’m so confused on who thought that big elaborate build up to basically ok merch and pop up was a good idea lol
eta: i never really have been the type to say don’t sell out the merch but honestly pls don’t sell out this merch. why aren’t there ever any interesting designs anymore. literally they could contract out to some graphic designers who are fans who want to build up their portfolios with impressive work and we’d get merch that is actually visually interesting and they’d still get profits….like i don’t understand it….
[removed]
I’m a bit over all the merch drops and I’m nt sure these would be something I’ll use often, which is my top rule when buying merch. We’ll see
I think they’re experimenting with more subtle merch. From the video, it looks like the merch is “branded” with the numbers from the MNCR website. These numbers( 45 54 45 52 4E 41 4C 20 59 4F 55 54 48) are the hexadecimal values for “Eternal Youth.” And they’re on a lot of the merch.
Edit: I know Hybe merch isn’t “luxury” but I do think in the world of fashion and home goods, there’s a move away from more obviously branded items (or even ostentatious) to items that are more timeless and subtle. It makes me curious if Hybe is trying to get into lifestyle industry and make it more fashionable or on trend to wear and use their goods.
This is the most random merch! But I guess I’ll take a ring if it means I can have matching couple rings with Yoongi to continue my delulu era…
*le sigh*
Felt there was merch to come but this is definitely not it. Not even a photo book or something directly related to BTS. This could be for any group.
I don’t get it. This feels so random.
Is there more the come?
Edit #1 – there’s barely even any use of the BTS logo. This feels kind of backwards … if there is an album coming or DVD … but what does Monochrome have to do with BTS?
![gif](giphy|ji6zzUZwNIuLS)
Edit #2 – I’m all for a grown up/clean & sophisticated vibe and this would have been a killer concept for a comeback but without an album to go with it, it feels… odd.
So are they releasing a skincare line or…? This whole thing is getting more confusing by the day 😅
Did they forget to drop the tweet/announcement of what monochrome even is? I’m starting to wonder if maybe they forgot to schedule that one cuz…….
It’s sleek, and the items look…nice? It means absolutely nothing to me though. I don’t see BTS in this. Grateful for an easy skip for the next album/dvd/photobook that actually features the guys.
As confusing as this whole rollout of…whatever is, I actually really like the merch. I would definitely buy the necklace (out of my way, people!), and I’d love to get my hands on the lock and ring too and they’re the kind of thing I would wear all the time (I wear Yoongi’s artist made necklace every day). The tie-in is very subtle and I’m fine with that since I tend to not like things that scream at me.
I’m just very intrigued by it all because it seems more like a brand of some kind and not just random merch so as disappointed as I am in the pop-up, I hope there’s some else big in the works.
Lol wth is Hybe just a merch store now? I do personally like more subtle merch…. but literally not sure how BTS is related to this at all lol
Not gonna lie, when I first saw this I was just as confused as to how this is somewhat related to BTS and I’m no longer feeling FOMO that my city is not getting a pop-up.
But I always have to remember that there are no coincidences with BTS and that this may lead to a future OT7 concept or a spoiler to an upcoming project (still leaning towards Joon’s project given the mono name and his subtle hints on Instagram).
For now, I will not be purchasing. But I am not losing hope that there’s more to come
You made my day! Reading your comments remained me – we are smart, non delusional community with a good sense of humor and ability to protect our wallets. But why they didn’t make this collection more sexy, memorable, personalized and attractive????
HYBE you gotta give us some more info/context before expecting us to put out our wallets. (Who am I kidding watch this sell out in hours)
This will sell out, but I don’t understand the point. I think our Army love is so pure, and I don’t just want this to be a Hybe money grab.
My bank account is genuinely glad that is underwhelming because I feel zero desire to spend money.
Thanks HYBE, but I think I’ll just save up for D-DAY…
i like neutrals but i don’t really want to pay bts merch + shipping prices for these pieces 😭
https://preview.redd.it/csl3hewj15vc1.jpeg?width=1365&format=pjpg&auto=webp&s=7b43f98c6e66d2d527552321b8c7aebeafa1995b
This is very sleek and sophisticated merch, but…what does Monochrome even mean? What does it have to do with our boys? MORE INFO PLS HYBE!
Super nice merch for a popup I guess?? This whole thing remains a head scratcher, I’m gonna be honest.
I like the merch, but I don’t know how to relate this to bts haha i guess i’ll keep waiting for the explanation!
I’m struggling to see how this is related to BTS? I get that Hybe/BitHit have to think about their bottom line during this lull in activities, but this is all starting to feel like a bit of a reach (or elaborate social experiment?)
The merch is not bad. There are some cute items that caught my eye. (Ahem, candle I’m looking at you), but I’m don’t get why there is a merch for a pop up. Like is an exhibition? It’s not an album or a single. They also still have the eternal youth in the code form.
I feel like I’m missing something.
This woke me out of my 7th deep sleep
This looks nice but this whole thing is still deeply random. A crumb of context please bighit
If that ring isn’t etched with “Yoongi Marry Me” on the inside, I don’t want it 🤣🤣
https://i.redd.it/ck23k99s35vc1.gif
Me trying to find the borahae in this
I’ve been following along the whole time but I’m still so confused. What does this merch have to do with BTS?
I’m just confused lol.
I buy merch because it has sentimental value. It reminds me of an album, an era, an experience, the members etc
And then we have monochrome and it’s like…. Huh what is this supposed to mean or evoke? 😅
I want a ring but I don’t know if I want to fly to LA to get it
great gowns, beautiful gowns pt. 2
Looks really pretty! I like the padlock and the necklace. Is that toothpaste?
Why does it feel like they’re doing things in reverse order: merch first, song or album last?
Nothing makes sense
It’s classy and sleek…I only really like two items…but specific merch for a pop up? There has to be more to Monochrome/Eternal Youth. I mean I guess some of the merch looks like it could def be Mono inspired…idk. There has to be more than just a traveling pop up right?
I love when older artist just meet you where you are…like yes I would like a candle and I already spend a ton at bath & body so I’m sure I can swing this lol
Note: I’m only buying if it comes in eucalyptus, vanilla, fresh laundry or some spice scent lol like what does monochrome spell like?
Im still clowning myself that there is more to this……
It feel too elabrorate to just be a pop up store
Especially one with a concept like this that barely has relation to their previous group content, creating a new fake website with hints and puzzles for fans to figure out
Might check it out when it does come to LA on a weekend, likely going to be in Santa Monica or around Melrose again
ok so no photobook even?? this whole build up has been really strange, like the merch is fine but also nothing I’d be compelled to really buy….
and what was the point of all those birthday clues, memory clouds….like if they announced a bangbangcon type of thing, this would have made alot more sense than what this is turning out to be so far….
i’m so confused on who thought that big elaborate build up to basically ok merch and pop up was a good idea lol
eta: i never really have been the type to say don’t sell out the merch but honestly pls don’t sell out this merch. why aren’t there ever any interesting designs anymore. literally they could contract out to some graphic designers who are fans who want to build up their portfolios with impressive work and we’d get merch that is actually visually interesting and they’d still get profits….like i don’t understand it….
[removed]
I’m a bit over all the merch drops and I’m nt sure these would be something I’ll use often, which is my top rule when buying merch. We’ll see
I think they’re experimenting with more subtle merch. From the video, it looks like the merch is “branded” with the numbers from the MNCR website. These numbers( 45 54 45 52 4E 41 4C 20 59 4F 55 54 48) are the hexadecimal values for “Eternal Youth.” And they’re on a lot of the merch.
Edit: I know Hybe merch isn’t “luxury” but I do think in the world of fashion and home goods, there’s a move away from more obviously branded items (or even ostentatious) to items that are more timeless and subtle. It makes me curious if Hybe is trying to get into lifestyle industry and make it more fashionable or on trend to wear and use their goods.
https://preview.redd.it/gieg7nh665vc1.jpeg?width=2532&format=pjpg&auto=webp&s=b3a52d7921d51220956d8dab240173ec7e75694b
This is the most random merch! But I guess I’ll take a ring if it means I can have matching couple rings with Yoongi to continue my delulu era…
*le sigh*
Felt there was merch to come but this is definitely not it. Not even a photo book or something directly related to BTS. This could be for any group.
I don’t get it. This feels so random.
Is there more the come?
Edit #1 – there’s barely even any use of the BTS logo. This feels kind of backwards … if there is an album coming or DVD … but what does Monochrome have to do with BTS?
![gif](giphy|ji6zzUZwNIuLS)
Edit #2 – I’m all for a grown up/clean & sophisticated vibe and this would have been a killer concept for a comeback but without an album to go with it, it feels… odd.
Lol wut? Is this BTS merch or an Aesop commercial
Sorry Monochrome you will never reach the heights of randomness of [ghost humidifier](https://x.com/ineedseoks/status/1319460447028850688?s=46&t=ZUl2kiWYIa6reP8NdHdheA) but you are close!
So are they releasing a skincare line or…? This whole thing is getting more confusing by the day 😅
Did they forget to drop the tweet/announcement of what monochrome even is? I’m starting to wonder if maybe they forgot to schedule that one cuz…….
It’s sleek, and the items look…nice? It means absolutely nothing to me though. I don’t see BTS in this. Grateful for an easy skip for the next album/dvd/photobook that actually features the guys.
As confusing as this whole rollout of…whatever is, I actually really like the merch. I would definitely buy the necklace (out of my way, people!), and I’d love to get my hands on the lock and ring too and they’re the kind of thing I would wear all the time (I wear Yoongi’s artist made necklace every day). The tie-in is very subtle and I’m fine with that since I tend to not like things that scream at me.
I’m just very intrigued by it all because it seems more like a brand of some kind and not just random merch so as disappointed as I am in the pop-up, I hope there’s some else big in the works.
Lol wth is Hybe just a merch store now? I do personally like more subtle merch…. but literally not sure how BTS is related to this at all lol
Not gonna lie, when I first saw this I was just as confused as to how this is somewhat related to BTS and I’m no longer feeling FOMO that my city is not getting a pop-up.
But I always have to remember that there are no coincidences with BTS and that this may lead to a future OT7 concept or a spoiler to an upcoming project (still leaning towards Joon’s project given the mono name and his subtle hints on Instagram).
For now, I will not be purchasing. But I am not losing hope that there’s more to come
You made my day! Reading your comments remained me – we are smart, non delusional community with a good sense of humor and ability to protect our wallets. But why they didn’t make this collection more sexy, memorable, personalized and attractive????
HYBE you gotta give us some more info/context before expecting us to put out our wallets. (Who am I kidding watch this sell out in hours)
This will sell out, but I don’t understand the point. I think our Army love is so pure, and I don’t just want this to be a Hybe money grab.
My bank account is genuinely glad that is underwhelming because I feel zero desire to spend money.
Thanks HYBE, but I think I’ll just save up for D-DAY…