240524 Singer/songwriter Jon Bellion who helped to write Jung Kook’s “Seven” mentioned in an interview about why the song wasn’t pushed by US radio
by bie716
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Tl;dr he said it could be due to Payola. I had tried to link to the exact segment where he talked about it, but in case it doesn’t open there for you, the timestamp is 41:29
Unrelated but now I finally know how payola is actually pronounced lol
Another reason the heads of stations don’t pick BTS to be put in rotation is simply xenophobia. Remember how ARMYs listen to one crap station because they said they would play Dynamite that hour. They sacrifice potential station engagement in favor of their bigoted beliefs.
And this is exactly why I believe that discerning listeners have moved away from radio to streaming platforms! Listeners are willing to pay for premium streaming services where they can pick exactly what they want to listen to without the service making recommendations based on some type of “payola” whether paid ($) or some other type of benefit.
I’m not listening to radio if that station isn’t playing my artists. I won’t hear their ads. I won’t be reflected in their numbers.
I mentioned in an earlier post that even after paying for premium streaming, TS’s music was recommended even when I selected k-pop and k-drama OSTs. Nothing against TS, but she’s got almighty powerful management machine. BTS doesn’t have that in US.
All of this said to emphasize that if BTS is hitting record numbers on steaming platforms, that is incredibly meaningful. It’s a choice listeners have made especially if going the extra mile to pay for premium.
**Army, let’s go!**
He did a great job in explaining – and not that it doesn’t go on these days, it was way worse before streaming. Because before streaming (or Napster) artists sometimes had absolutely no choice but to participate in payola. Now artists have a choice, yes obviously there are issues with streaming platforms but at least an artist does not have to rely on radio to get their music out there.
Plus what is great about his explanation is that sometimes it’s not about actual cash exchanging hands but doing radio gigs, events, etc.
SO many people need to listen to this.
Also, as he says just because, and this is extremely important, a song does well on the radio does not automatically equal payola.
TBH I’d rather the artists focus on streaming platforms and forgo radio – I am one of many who ever listen to the radio anymore.