240708 WWD: EXCLUSIVE: Jeweler Fred Taps BTS’s Jin as First Global Brand Ambassador

if the article is behind a paywall for you, the pics are also available on [WWD’s instagram page](https://www.instagram.com/p/C9JjG9GBtrI)

https://preview.redd.it/3pxkr876d8bd1.jpeg?width=1080&format=pjpg&auto=webp&s=bb62115d36166d8e66782221eca029ac9ea6e789

ahhhhsihshajkl HE LOOKS SO GOOD

HOLY EFFFF 😭💜 He looks amazing!

Also never heard of this jeweller before 0.0

Omg, wow! He looks good.

Omg 🫠🫠🫠🫠

Edit! I still have no proper words/comments.

ommg 🫠 he looks stunning!! ❤️‍🔥

Noooooooooooo stauuppppp. Pleaseeeee.

Ps. Okay honestly how much work has this man done not 4 weeks since military release?!??

Checked out their website. The jewelry is LOVELY, and they seem to have a focus on inclusive pieces.

BUT… no prices for anything. Very much not a Jin ramyun collab 😭

I…I…I am broken. On the floor. Each one gets better each time I look at it. My favorite is the one I’m currently looking at. How do I move on.


I am not ok! He is so damn beautiful 😍

I’m speechless. I may have cursed in whispers not wake my neighbors 😅


I can’t process this much beauty 😭

So…I don’t know if this brand understands the absolute INFLUX they are about to get, re: orders. Every piece is ‘contact us’ in regards to pricing…

Yeah, you’re gonna be contacted… hope you’re ready for it…

K THANKS BYE

Kim Seokjin in a choker, army won today. He looks incredible!

he looks so damn GOOD (⁠┛⁠✧□⁠✧⁠)⁠)⁠┛⁠彡⁠┻⁠━⁠┻

Did this man ever rest since his discharge ?? 😭

Also these photos are HOT 🥵

What the bleeping hell. I initially thought the thumbnail was a stock image of Jin and shrieked when i opened it. I stand corrected about whatever doubts i had about his current look. Short hair FTW, he looks freaking amazing and it works so well with the overall styling and jewelry.

Edit to add – his selcas the past few days is like him telling us to remember he is still a cutie patootie because he knows this release is flaming hot. Colour me stunned. Whiplash is real.

i havent formed one single thought

We are getting Jin attack from everywhere. He looks soooo gooood in these photos.

Wolf Jin era 😍

Very pretty pieces, but obviously not for us mere mortals. I love the styling, though! Jin can really pull off the simple but tasteful look, and boy, he looks so damn fine in these pictures.

WHOA. I swear since he came out he keeps surprising us 😭 I did not expect him to be a jewellery ambassador as the first one

Woah woah woah 😭😭 why he giving a different type of aura all of a sudden 🥴

Jin looks so good 🫠 Those jewels look great too, I’m not too familiar with the brand but they have a shop near Place Vendome, I always love watching shops there (watching is the keyword lmao).

That brand belongs to LVMH, who is a big sponsor for the Olympics. Super random theory, but the torch relay is going to happen at Fondation Louis Vuitton on the 15th of July, I wonder if he could run there.