231117 Hong Seok-Kyung, a Prof. of Comms. at Seoul National Univ. released a book titled, “BTS On the Road” (research supported by Hybe)

[Mention of the research being supported by Hybe, backed up by a news article](https://twitter.com/BangtanScholars/status/1725415721272762853?t=F_Oace6eSDlDMc-LhSTVBQ&s=19)

[Link to book on Amazon](https://www.amazon.com/dp/B0CLKTHJGW?ref_=cm_sw_r_cp_ud_dp_XBG7TG5SM5SXEWPGMN88). Available in English, Korean, Japanese and Vietnamese